MAM
‘Maximizing Tax Savings with an ELSS Calculator’
Mutual funds can be a great way to grow your wealth over time, and the Equity Linked Savings Scheme (ELSS) is one of the most tax-efficient options. The Income Tax Act, of 1961 provides significant tax benefits under Section 80C for these schemes and high returns. However, using an ELSS calculator is important to maximize your investment returns. This calculator helps you make informed investment decisions, ensuring you get the most out of your money. Through this article, we will understand how to maximize tax savings with the ELSS calculator.
What is an ELSS Calculator?
ELSS calculator is an online tool that helps investors estimate potential returns from the ELSS investments. Investors can get a clear picture of how their investments might perform over time by entering various parameters, such as investment amount, frequency (lump sum or SIP), and expected rate of return.
How Does an ELSS Calculator Work?
An ELSS calculator assists in determining the potential returns from your investment in an ELSS fund, whether you opt for a Systematic Investment Plan (SIP) or a lump sum investment.
To use the calculator, you need to provide details such as the amount of investment, expected annual rate of return, duration of investment, and the frequency of investment if opting for SIP. After inputting this information, the ELSS calculator will display the projected value of your investment at the end of the specified tenure.
Calculating SIP Returns with an ELSS Calculator
A SIP (Systematic Investment Plan) allows you to invest a fixed amount regularly in an ELSS fund. The ELSS SIP calculator helps estimate potential returns on these regular contributions. To calculate the SIP maturity amount for your ELSS investment, you need to provide:
Fund Name: The specific ELSS fund you intend to invest in.
Monthly Investment Amount: The amount you plan to invest each month.
Investment Tenure: The total period you plan to stay invested, keeping in mind the mandatory three-year lock-in period for ELSS.
Calculating Lump Sum Returns with an ELSS Calculator
If you prefer a lump sum investment, where you invest a significant amount at once, the ELSS lumpsum calculator can estimate your potential returns. For this, you need to enter:
Fund Name: The specific ELSS fund you are investing in.
Lump Sum Investment Amount: The total amount you plan to invest initially.
Investment Tenure: The duration you wish to keep your investment in the ELSS fund.
The calculator then provides the estimated maturity value based on these inputs, helping you understand how your lump sum investment might grow over time.
Using an ELSS calculator, whether for SIP or lump sum investments, enables you to make informed decisions by providing a clear picture of potential returns. This, in turn, aids in effective financial planning and maximizing the benefits of your ELSS investments.
How Can an ELSS Calculator Help You?
Following are the ways an ELSS calculator can assist you:
Helps in estimating returns
The calculator helps you determine how much your investment could grow over a certain length of time by providing accurate estimations of prospective returns.
Comparative Evaluation
By comparing the possible returns from several ELSS funds, the calculator can assist you in choosing the well-performing one.
Comparison between SIP and Lump Sum
It helps you elect the investment approach that most closely matches your financial objectives by assisting you in understanding the returns that differ between investing through a lump amount and a Systematic Investment Plan (SIP).
Long-Term Wealth Depiction
The tool illustrates the potential for long-term wealth building in your assets by illustrating how money might increase over time with steady investment.
Maximizing Tax Savings with an ELSS Calculator
To make the most out of your ELSS investments and tax savings, consider the following tips:
Start Early: The power of compounding can significantly enhance returns. An early start means a longer period for your investments to grow.
Regular Investments: Using SIPs can average out market volatility and reduce the risk of investing a lump sum at the wrong time.
Review Annually: Reassess your investment strategy annually using the ELSS calculator to ensure you are on track to meet your financial goals.
Stay Informed: Keep up with market trends and fund performances to adjust your expectations and strategies accordingly.
Conclusion
ELSS calculators can assist investors in estimating potential returns and tax savings from ELSS investments. ELSS calculators can also provide investors with information about the performance of ELSS funds and their suitability for different financial goals. Investors can also compare ELSS funds with other mutual funds and with each other using the ELSS calculators available in the ELSS fund app. Robust ELSS calculators and individualised investment suggestions are provided by the popular Axis Mutual Fund App. The Axis Mutual Fund App’s user-friendly interface makes managing ELSS investments easy and effective.
Note: Views and opinions contained herein are for information purposes only and should not be construed as investment advice/ recommendation to any party or solicitation to buy, sell or hold any security or to adopt any investment strategy. It does not warrant the completeness or accuracy of the information and disclaims all liabilities, losses, and damages arising from the use of this information. The recipient should exercise due caution and/ or seek professional advice before deciding or entering into any financial obligation based on information, statement, or opinion expressed herein.
Past performance may or may not be sustained in the future. Mutual Fund Investments are subject to market risks; read all scheme-related documents carefully.
‘
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
-
e-commerce3 weeks agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
News Headline1 month agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
News Broadcasting2 weeks agoMukesh Ambani, Larry Fink come together for CNBC-TV18 exclusive
-
iWorld5 months agoBillions still offline despite mobile internet surge: GSMA
-
News Headline2 months ago2025: The year Indian sports saw chaos, comebacks, and breakthroughs
-
MAM2 years agoCosta Coffee becomes official coffee partner of Olympic Games Paris 2024
-
Applications2 months ago28 per cent of divorced daters in India are open to remarriage: Rebounce
-
News Headline2 months agoGame on again as 2025 powers up a record year and sets the stage for 2030


