Connect with us

MAM

Indian citizens trust defence forces and the PM the most: Ipsos survey

Published

on

MUMBAI : The news is not so good for all of us who are part of the media. Our tribe ranks even below the police in terms of the trust that the general public places in it, if one were to go by the results of the quarterly survey, the Ipsos IndiaBus Trust in Institutions, conducted by global research company’s Ipsos India..

If the fourth estate is held in such low esteem by its primary customer,  the  Indian citizen, do media owners need to go back to the drawing board and do a rethink about their raison d’etre ? That’s question that begs an answer! An honest answer!

The Ipsos survey revealed that the defence forces (army, air force and navy) are the most trusted  with a score of 56 pr cent, followed by Indian prime minister Narendra Modi who scored 45 per cent positive responses. The RBI came third with a 44 per cent score, followed by the supreme court. 

Interestingly, all these institutions have improved their scores over the last quarter (in September) and have shown that the citizens have the highest faith in these institutions, as they continue to serve the nation with exemplary dedication and ethical work practices, says a press release issued by Ipsos India. To be fair even us media folks improved our trust score from 24 per cent in September 2024. But we are a far cry from the 36 per cent we notched up in June  2024.

 

Advertisement

Trust list

 

Politicians (20 per cent), political parties (21 per cent), community leaders (22 per cent), and religious leaders (24 per cent), have even more reasons to be worried as they continue to lead in the distrust list.

The survey displayed certain pockets where the most trusted institutions have higher equity among the citizens.

The defence forces have received higher trust scores among the tier1 citizens (71 per cent), the north zone (69 per cent), the west zone (68 per cent), the employed (67 per cent), tier2 (63 per cent), metros (62 per cent) and males (61 per cent) etc.  

The PM of the country received highest scores in the north zone (62 per cent), tier1 (57 per cent) and tier 2 (57 per cent) cities, the west zone (52 per  cent), the employed (51 per cent) and males (48 per cent). Whlle the RBI was trusted most by the west zone (61 per cent), tier1 (59 per cent) and tier2 (54 per cent) citizens, the north zone (53 per cent) and the employed (52 per cent). Across these three institutions, they have a common thread of supporters with high trust – though only in the case of the RBI, trust is high in the west zone, Mumbai being the commercial capital of  India.
 

Advertisement

Parijat chakrabortyIpsos India group service line leader, public affairs, corporate reputation, CSR & ESG Parijat Chakraborty pointed out that the topper  institutions are the backbone of the nation with their word being sacrosanct.  “After all, they have stood the test of time in serving the nation with transparency, equality and justice. All these institutions command respect – whether our defence forces, PM of the country, the RBI, the supreme court of India, the parliament – and their reputation has been built over years of impeccable delivery and service to the nation,” he elaborated.

According to him politicians, political parties, community leaders, and religious leaders, are institutions that need to win the trust of the masses through greater transparency and fulfilment of their promises to the electorate and patrons on one hand and managing their reputation through visibility around their achievements via communication, not leaving anything to speculation. He highlighted one positive outcome from the survey for them. ”We see recovery in scores to the previous levels, after a dip in September,” he said.

(For the doubting Thomases who doubt the survey’s authenticity, at least use it as a guide post. Ipsos IndiaBus is a monthly pan India omnibus – which also runs multiple client surveys-  that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from Sec A, B and C households, covering adults of both genders from all four zones in the country. The survey is conducted in metros, tier one, tier two and tier three towns, providing a more robust and representative view of urban Indians. The respondents were polled face to face and online. We have city-level quota for each demographic segments that ensure the waves are identical and no additional sampling error. The data is weighted by demographics and city-class population to arrive at a national average. )

Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

Published

on

MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

Advertisement

Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

Advertisement
Continue Reading

Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

Published

on

MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

Advertisement

Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

Continue Reading

MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

Published

on

MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

Advertisement

Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

Advertisement

As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD

This will close in 10 seconds

×