GECs
Colors gears up for 2020
MUMBAI: Colors is all set for an action packed 2020. The beginning of the year will witness the finale of its successful nonfiction property Bigg Boss. Post Bigg Boss, the channel will strengthen up its weekend slot by bringing another season of reality show Khatron Ke Khiladi. While in fiction format the channel will also launch two new shows Nati Pinky and Barrister Babu at the beginning of the year.
“As we prepare for a stronger year, Colors will continue presenting bold, disruptive and empowering stories as well as bring alive endearing characters. The strengthening our weekend slot will be the brand-new season of Khatron Ke Khiladi which has been shot in Bulgaria this time. The season will yet again have celebrities from all walks of life, fighting and overcoming their biggest fear while returning as the host would be the taskmaster, Rohit Shetty. On the fiction front, we have two very compelling stories Naati Pinky and Barrister Babu which will be launched in early 2020,” said Viacom18 Hindi mass entertainment and kids TV head Nina Elavia Jaipuria.
“The first half of 2019 saw a lot of changes in terms of policies and norms with the implementation of NTO resulting in a paradigm shift within the industry. Not only policies but also the evolving taste preferences of the viewers created a challenging atmosphere for broadcasters. But it also won’t be wrong to say that the market is large enough to accommodate varied content. This has happened due to the growing audience as well as the diverse tastes amongst them. We had shows that worked well and resonated strongly with the audience while a few of them did not hit the right chord and were pulled off-air,” said Nina Elavia Jaipuria.
She further said, “But we have always believed in breaking out of the monotony and present refreshing storylines and we continued to do so right from the beginning of the year. While we started the year with the power-packed finale of Bigg Boss and launch of a phenomenal season of Khatron Ke Khiladi, we subsequently launched a strong line up of new fiction offerings including Choti Sarrdaarni, Ram Siya Ke Luv Kush, Vidya with the recent being Shubharambh and Naagin further strengthening the prime-time slots. Our focus has been to build character affinity and present stories that connect with people at every level.”
The channel says that with two shows in top 10 fiction and Bigg Boss being number 1 non-fiction in the industry, the channel ended the year on a high note by being no 2 in all day prime time. The year started with the finale of an outstanding season of Khatron Ke Khiladi and ending with the current season of Bigg Boss being one of the top non-fiction properties in the industry. Strong fiction properties like Choti Sarrdaarni, Vidya and Shakti have propelled the channel's growth and strengthened its position by being the slot leaders. Apart from this our newly launched fiction offering Shubharambh has made a promising opening. In 2019, viewers also witnessed and enjoyed two of the biggest Bollywood extravaganzas on COLORS- IIFA and Filmfare. With the end of this year, it also brought back television’s most popular fantasy fiction, Naagin Bhagya Ka Zehreela Khel.
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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