GECs
SET gets back to basics with new series IndiawaaliMaa
MUMBAI: Sony Pictures Networks India (SPNI) GEC Sony Entertainment Television (SET) has always differed from the rest of the pack in that it has done well with stories which appealed to the younger demographic and in more urban settings. (Remember the smash hit JassiJaisiKohiNahin, Bade AccheLagate Hai, Patiala Babes).
Now, SET is all set to bring another series IndiawaaliMaa which tells an endearing relatable tale of a mother who helps her son through difficult times. The daily premieres on 31 August and will air from Monday to Friday at 8:30 pm.
The show is produced by Jay Productions and has Suchita Trivedi (Kaushalya), Nitesh Pandey (Hasmukh), AkshayMhatre (Rohan), and Sheen Dass (Chinamma) in the main lead.
Jay Productions founder Kinnari Mehta says the idea of making IndiawaaliMaa was spawned eight months back when writer Imtiaz Patel narrated a story about a mother’s journey traveling to London for her son who gets into trouble.
“A few months back in a meeting with Sony TV, I narrated the idea,” she shares. “They instantly loved it.”
Originally, the plan was to film in London, but with restrictions on travel and budgets brought about by the pandemic, the story was tweaked with Mumbai as a location.
According to Mehta, the studio faced many challenges while drafting the script and shooting while adhering to all the SOPs with limited crew. Additionally, multiple units where shoots are happening simultaneously, are being resorted to ensure that there is no overcrowding in one location and social distancing is maintained.
Also, due to restrictions on travel, the team is doing most of the coordination over Zoom calls.
Kinnari says, “We wanted someone who looks like my mother and for that, we conducted auditions, practically from the entire industry and the biggest challenge we faced was most of the women who are in their forties have toned bodies. I couldn’t relate to them. When Suchitra came for the audition, she wore a normal saree, hooped earrings, and donned messy braids. I instantly chose her for the role as she perfectly fits in it.”
As far as Nitish Pandey is concerned, Mehta wanted someone who is like a strict father but also a loving husband.
“This is a show which will allow all of us to know the heart of a mother – the heart of an unconditionally loving Indian mother – closely. IndiawaaliMaa is not just a show it is an emotion. A story that can’t be said and can only be felt,” says Kinnari.
SPNI digital business & SET content head Ashish Golwalkar says that the show will appeal to almost everyone as at its heart are real human emotions. “A mother is someone who stands by her son through thick and thin,” he says. “And in IndiawaaliMaa,Kaushalya or Kaku, the mother, takes it upon herself to resurrect her son Rohan who has lost direction and is struggling to cope,” says Golwalkar.
Overall, he is pleased with the way that things are progressing with SET. Says he: The channel has always focused on relevant topics and at younger audiences. Our content is mostly around people and laughter. The Kapil Sharma Show is doing relatively well."
He is happy that the production of Kaun Banega Crorepati has commenced last week with extremely high safety precautions for its host Amitabh Bachchan and crew members. It may be recalled that Bachchan was discharged from hospital earlier this month after recovering from Covid2019. Says Golwarlkar: “We lost KBC around August and its shooting schedule was postponed. Hopefully, it will be launched next month.”
The good news is that auditions for both Kaun Banega Crorepati and Indian Idol have been completed and the participants decided. Indian Idol is set to launch in end-October, replacing India’s Best Dancer which is in its final stages.
During the lockdown, Golwalkar has observed that audiences are preferring shows which are full of nostalgia. “There is no denying that digital consumption is growing very fast. I head content for SonyLIV and see that the younger generation watch more on the digital platforms,” he shares.He further adds, “Our digital platform still gets a lot of traction from Tarak Mehta KaUltaChashma, Balveer, The Kapil Sharma Show and India’s Best Dancer. A lot of television consumption is slowly shifting to digital but it is just the change of screen. I believe television is as relevant as it was before.”
GECs
Sun TV posts steady revenue, profit dips amid rising costs
CHENNAI: It appears there is still plenty of Sun to go around in the Indian broadcasting landscape, even if a few clouds have drifted across the financial horizon. Sun TV Network Limited, the Chennai-based behemoth that dominates airwaves across seven languages, has tuned into a steady frequency for the quarter ending 31 December 2025. While the numbers show a resilient revenue stream, the company’s latest broadcast reveals a few static-filled spots in its profit margins.
For the quarter in question, Sun TV’s total income climbed by approximately 3.31 per cent, reaching Rs 958.39 crores compared to Rs 927.66 crores in the same period last year. Revenue from operations also saw a healthy bump, rising 4.32 per cent to Rs 827.87 crores.
The real star of the show, however, was domestic subscription revenue, which surged by 8.86 per cent to Rs 472.99 crores. This growth highlights the enduring appetite for Sun’s diverse content, which spans everything from daily soaps in Tamil and Telugu to its burgeoning OTT platform, Sun NXT.
Despite the revenue growth, the picture quality of the profits was slightly blurred by rising costs. Eitda for the quarter stood at Rs 409.79 crores, a dip from the Rs 432.14 crores recorded in the corresponding 2024 quarter.
The profit after tax followed a similar downward trend, settling at Rs 316.44 crores against the previous year’s Rs 347.17 crores. Advertisers also seemed to have switched channels slightly, with advertisement revenues sliding to Rs 291.94 crores from Rs 332.17 crores.
Sun TV isn’t just playing on home turf; its sporting ambitions are becoming increasingly global. The network now owns three major cricket franchises: SunRisers Hyderabad in the IPL, SunRisers Eastern Cape in SA20, and SunRisers Leeds Limited in The Hundred (UK).
The foray into British cricket saw the company acquire a 100 per cent stake in Northern Superchargers Limited (now SunRisers Leeds) for approximately £100 million. While these franchises brought in Rs 14.61 crores this quarter, they also incurred corresponding costs of Rs 19.89 crores. Over the nine-month period, however, the cricket business is a major player, contributing Rs 487.64 crores in income.
The company’s bottom line took a minor hit from exceptional items, including a Rs 4.23 crore charge related to India’s new Labour Codes, which consolidated 29 existing labour laws. Additionally, the consolidated results reflect the amalgamation of Kal Radio Limited with Udaya FM, a move that became effective in May 2025 and required a restatement of previous figures.
To keep investors from reaching for the remote, the Board has declared an interim dividend of 50 per cent, that’s Rs 2.50 per equity share. This comes on top of earlier dividends of 100 per cent (Rs 5.00) and 75 per cent (Rs 3.75) declared in August and November 2025, respectively.
With a massive cash reserve and a dominant position in the South Indian market, Sun TV continues to shine, even if the current quarter required a bit of fine-tuning. For now, shareholders can sit back, relax, and enjoy the show.
GECs
SPNI hires Pradeep M with responsibility for standards and practices in the south
MUMBAI: Sony Pictures Networks India has hired Pradeep M to handle standards and practices for its southern market, bolstering its compliance bench as content rules tighten across platforms.
Pradeep, who has nearly 13 years in the entertainment media industry, takes on responsibility for content standards in a region that is both linguistically diverse and regulatorily sensitive. His brief spans television, OTT, sports and digital platforms.
He specialises in content review and compliance across shows, commercials, on-air promotions and international feeds, ensuring alignment with broadcast, OTT and advertising codes. He has also handled brand approvals and sponsorship integrations for heavily regulated categories—including online gaming, cryptocurrency, NFTs and lottery brands—offering guidance shaped by fast-evolving rules.
Before Sony, Pradeep worked at Jiostar as assistant manager for content regulation from November 2024 to January 2026. Earlier, he spent nearly seven years at Viacom18 Media, rising from senior executive to assistant manager in content regulation between 2018 and 2024. There he served as a key compliance touchpoint for the network.
His career began on the creative side. Between 2013 and 2018, he worked as executive producer on feature films and television shows, gaining hands-on exposure to production. He also had a stint as a non-fiction show director at Star TV Network in 2017. That mix of creative and regulatory experience gives him a dual lens—how content is made and how it must be managed.
As regulators, platforms and advertisers all tighten the screws, broadcasters are investing more in gatekeepers who can keep creativity within the lines. Sony’s latest hire shows where the industry is heading: in the streaming age, compliance is content’s quiet co-star.
GECs
Colors Gujarati rolls out two new shows from 2nd February
MUMBAI: Colors Gujarati has unveiled two new prime-time shows as part of its push to strengthen culturally rooted storytelling for regional audiences. The channel will premiere the devotional saga Gangasati–Paanbai at 7.30 pm, followed by the romantic family drama Manmelo at 9.30 pm from February 2.
Inspired by Gujarat’s spiritual and literary heritage, Gangasati–Paanbai: Shyam Dhun No Navo Adhyay draws from the timeless bhajans and poetry of saint-poetesses Gangasati and Paanbai, weaving devotion and human values into a contemporary narrative aimed at younger viewers.
In contrast, Manmelo explores love and responsibility across social divides, tracing the lives of three middle-class sisters whose relationships with three affluent brothers reshape their futures. The show delves into ambition, emotional conflict and the realities of married life, offering a layered family drama.
A Colors Gujarati spokesperson said the new launches reflect the channel’s commitment to authentic Gujarati entertainment that blends cultural values with modern storytelling.
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