MAM
Subhash Kamat: “We are looking for government collabs for ASCI”
NEW DELHI: Last week, BBH & Publicis Worldwide India CEO Subhash Kamat was unanimously elected as chairman of the board of governors of the Advertising Standards Council of India (ASCI), an independent industry body that works towards protecting the consumers' interests by containing the menace of misleading ads. The veteran ad man replaced the outgoing chairman Rohit Gupta who served in that the position for a year. Kamath has been an active member of The Ad Club in the past and has been serving on the board of governors of Asci since 2010.
Kamat has his work cut out for him: ASCI is not the only body which can crack the whip on advertising: there’s the Central Consumer Protection Authority which apparently has powers to penalise errant advertisers. There’s a huge surge in political advertising, which does not come under its remit. Then there’s the continuing explosion in digital advertising, online and on OTT platforms.
Indiantelevision.com’s Dolly Mahayan got into a conversation with Kamat on the challenges before Asci, how it is dealing with them, what is he going to immediately focus on, and what kind of a legacy he would like to leave behind. He also spoke about the industry watchdog's guidelines on big and small brands to curb misleading advertisements and what lies in the future around the celebrity influencer guidelines. Excerpts from the interview:
What will be your immediate role and responsibilities? What are your top priorities?
We must continue to build on our past milestones, as well as work hard to take our work to the next level. Collaborations across different stakeholders, making ourselves technologically savvier, will be some key objectives so that we are able to address the opportunities of the future stronger and better. In terms of the regulatory context, we have a new consumer protection law and the Central Consumer Protection Authority. Therefore, the context in which ASCI functions has also been transformed. All this makes it imperative for us to think hard about codes, guidelines, regulations, etc. We will build on our past work. The question is what should we do to take this work to the next level? I’d love to see the Consumer Complaints Council and board members working more closely together. The intellectual debate that would follow would raise the quality of decisions and the standards of internal working.
How do you plan to further strengthen the teeth of ASCI?
With the digital revolution influencing brand messaging and engagement with consumers, advertising is evolving rapidly. And with the recent formation of the Central Consumer Protection Authority constituted by the government, self-regulation will be even more crucial in promoting consumer confidence and trust. Our industry today is at a crucial stage.In addition to the above, we will look for more close collaborations with government departments.
How do you plan to regulate the brands and agencies to stop coming up with misleading ads?
We already have a clear code in place that is continuously evolving. Our processes have kept pace too. For instance, we now monitor 3,000 digital platforms in addition to print and TV through the national advertising monitoring service. We now cover 80 per cent of India’s ad spend. We have a transparent and easy complaints redressal process and we offer fast-tracking of it too. Because we’re self-regulated, we have consistently had a compliance rate of well over 90 per cent.
What is the way forward on celebrity influencer guidelines?
The world over, people follow celebrities and get influenced by them. The ASCI code clearly states that celebrities must do due diligence to ensure that the advertisements they appear in do not violate ASCI codes so that they don’t land up misleading consumers. It’s reasonable to expect that celebrities be mindful of what they attach their name to because they have the trust of millions of consumers.
A lot of small agencies across different pockets of the country are less aware of the role and functionality of ASCI. How do you intend to aware of them?
We already have a robust awareness creation mechanism. We do this through regular interaction with the media and also through very active social media channels. That is why consumers know and agencies know about us and approach us in such large numbers.
Read more stories on Subhash Kamath
While we see big and small brands coming up with misleading ads across categories, which are the top five categories with the most misleading ads?
Last year, the food and beverage, healthcare, and education sectors accounted for 79 per cent of the complaints processed by ASCI. These are sectors we’re looking at closely, especially given the claims about Covid2019 preventions and cures.
What will be the key milestone that you would want to achieve in this position?
To be completely in sync with the new digital reality.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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