S Swaminathan elevated as executive director – group strategy at RK Swamy Hansa

NEW DELHI: Indian marketing services group RK Swamy Hansa has promoted Hansa Customer Equity (Hansa Cequity) co-founder and CEO S Swaminathan as executive director – group strategy. He will take on the charge from 1 January 2021 with the aim to build a ‘total digital’ blueprint and drive integration of its offerings for the benefit of clients. 

Swaminathan said, “It has been a remarkable journey and experience for me in building Hansa Cequity. The group is exceptionally patient, and I was able to build the competence and client base without ever having to answer awkward questions from investors. I have personally grown and am proud of what we have built. It is time to move to the next level, and bring more integrated solutions to clients in this challenging market.” 

RK Swamy Hansa Group chairperson Srinivasan K Swamy said, “We recognised very early the rising adoption of technology and analytics in marketing and were first off the block 13 years ago on this journey. We aim to be at the forefront of the integration of marketing communications, technology, digital and analytics. We recently opened our office in Singapore and have a presence in the US. We plan to take our offering across geographies as the blueprint gets ready.”

Group CEO Shekar Swamy said, “Hansa Cequity has a strong client portfolio, professional talent, and an experienced management team led by Neeraj Pratap Sangani as COO at the helm. The company is well recognised by clients in martech and analytics in India. We have built strong capability across multiple disciplines in the group. We have a compelling offering to add value to clients and their brands globally, in an increasing technology, data-rich and digital-first world. Swami is the ideal leader for this. He will continue to be on the board of Hansa Cequity and provide strategic direction to Hansa Cequity.”

Swaminathan is an engineering and management graduate with three decades of work experience, having worked on both sides — marketing communications as well as technology and analytics.