MUMBAI: In a world where food labels make big promises, but true origins remain a mystery, Two Brothers Organic Farms (TBOF) is cutting through the confusion with its groundbreaking farm-to-fork traceability technology. This innovation ensures that every batch of food tells an honest story—one that consumers can verify with just a simple scan.
The technology, backed by Polygon’s blockchain, offers a tamper-proof record of every step in a product’s journey, from sowing and harvesting to packaging. Unlike private blockchain solutions that lack credibility, TBOF’s open, decentralised ledger captures real-time data, making food sourcing fully transparent.
To drive awareness, TBOF has launched a bold campaign film challenging the industry’s vague labelling. The campaign asks a crucial question: Do consumers really know where their food comes from? By showcasing how blockchain-backed traceability ensures authenticity, the brand is pushing for a future where food transparency is the norm, not the exception.
“We believe food should nourish, not deceive,” said TBOF co-founding farmer, Satyajit Hange. “Consumers deserve full transparency, and we’re proud to make that a reality with blockchain-backed traceability.”
Currently, 29 TBOF products, including Jaggery Powder, Groundnut Oil, Moringa Powder, and Peanut Butter, feature this cutting-edge traceability. With plans to expand across its 100 plus offerings, the brand is redefining food integrity in India.
As concerns about food sourcing grow, TBOF invites consumers to demand better. With a simple QR code scan, they can uncover their food’s entire journey from farm to fork ushering in a new era of trust and accountability in what we eat.
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