Connect with us

Hindi

From screen to streaming, a new script for Indian entertainment : Ficci Frames

Published

on

MUMBAI: Lights, camera, transformation! The entertainment industry is in the midst of a plot twist as digital platforms rewrite the rules of audience engagement. At FICCI Frames 2025, industry stalwarts dissected the evolving landscape, debating whether theatres and streaming services could co-exist in a mutually profitable sequel or if the latter would be the ultimate showstopper.

Filmmaker Hansal Mehta and Netflix India’s VP of content, Monika Shergill, took centre stage in a panel discussion moderated by Saurabh Varma of Content Engineers. The discussion zeroed in on how streaming platforms have not just altered viewing habits but also reshaped Indian storytelling.

With India’s digital entertainment market projected to hit $13 billion by 2027, streaming platforms are no longer just an alternative, they’re an essential part of the ecosystem. Shergill highlighted how Indian content is increasingly gaining global traction, with 60 per cent of Netflix India’s viewership coming from international audiences. “The power of streaming lies in its ability to amplify diverse narratives,” she said, emphasising how regional content is breaking barriers.

But does this mean curtains for theatres? Not quite, argued Mehta. “Cinema has a soul that streaming can’t replicate. But the audience is demanding smarter, more immersive experiences,” he noted. With over 10,000 screens in India, he said, exhibitors are innovating enhanced sound, premium formats, and event-based screenings are drawing viewers back.

The discussion underscored that storytelling now hinges on data-driven insights. “Streaming has democratised content creation. Today, analytics shape scripts as much as creative instincts do,” said Shergill. Mehta echoed the sentiment but warned against formulaic storytelling driven purely by metrics.

Advertisement

While Hindi cinema’s box office has seen a 15 per cent recovery post-pandemic, OTT subscriptions in India have skyrocketed, with 450 million users now consuming digital content. “It’s a hybrid future,” Mehta admitted. “Theatres will continue to be the temple of cinema, but streaming is the pulpit from where stories reach the world.”

With international audiences embracing Indian content like never before, streaming platforms have become a powerful gateway for cross-cultural storytelling. From rooted Indian narratives like The Railway Men to high-octane thrillers, OTT platforms are catering to an increasingly global fanbase. “It’s no longer just about Hindi cinema; it’s about India’s rich tapestry of stories,” Shergill pointed out.

Meanwhile, theatrical releases are also seeing a shift towards large-scale, event-driven experiences. Films that promise visual spectacle historical epics, superhero sagas, and big-ticket entertainers continue to bring audiences to cinemas. “The future of theatres lies in making movie-watching an event, not just a routine,” Mehta observed.

As India’s entertainment industry rides this digital wave, one thing is clear content consumption is no longer bound by screens or schedules. Hybrid distribution models are emerging, where films are simultaneously released in cinemas and on streaming platforms. Innovative experiments like pay-per-view premieres and interactive storytelling formats are also gaining traction.

“The lines between mediums are blurring, and that’s not a bad thing,” Varma concluded. “We’re in the middle of a creative renaissance where technology and storytelling go hand in hand.”

Advertisement

Whether it’s a theatrical blockbuster or a binge-worthy series, the show must go on and in this digital era, the audience is always in the director’s chair.

Hindi

Boney Kapoor acquires remake rights of Tamil political satire Thalaivar Thambi Thalaimaiyil

Strong word-of-mouth turns Pongal satire into remake pick

Published

on

MUMBAI: A Pongal release, a village satire and a theatre visit in Coimbatore have turned into Boney Kapoor’s latest acquisition. The producer has secured the remake rights to the Tamil political satire Thalaivar Thambi Thalaimaiyil (TTT), a film that has been enjoying a strong theatrical run powered by word-of-mouth and praise for its sharp, rooted writing.

Set in a rural milieu, the story follows a panchayat leader thrown into disarray when a wedding and a funeral land on the same day. What unfolds is a swirl of satire and humour that skewers local politics, power games, bruised egos and family tensions, all anchored in the textures of everyday village life.

Kapoor first encountered the film earlier this year while in Coimbatore for the Celebrity Cricket League. With time to spare, he caught a screening at a local theatre. That viewing proved decisive. According to sources, the narrative style, performances and the film’s balance of political commentary and comedy caught his attention.

Interest quickly turned into intent. Kapoor reached out to the producers soon after to explore a remake. Talks gathered pace over the following weeks and came to a head last Friday at the film’s success party in Chennai, where Kapoor joined the celebrations and continued negotiations with the makers.

By the end of the evening, the deal was sealed, with Kapoor formally acquiring the remake rights.

Advertisement

For an industry constantly mining regional cinema for the next crossover story, the move is telling. A small-town satire with local flavour has found a national backer. And if Kapoor’s instincts hold, a tale born in one village may soon echo far beyond it.

Continue Reading

Hindi

Fans take centre stage as Zee Cine awards turns the spotlight around

Published

on

MUMBAI: When the applause gets louder than the dialogue, you know the fans have taken over. That was the unmistakable mood as Zee formally announced the Zee Cine Awards 2026, flipping the script to celebrate not just cinema’s stars, but the people who cheer them on the loudest.

The 24th edition of the awards marks a fresh chapter in Zee’s long-standing relationship with Hindi cinema, anchored in its fan-first philosophy, Fantertainment. This year’s theme, ‘Yeh Pal Hai Fans Ka’, reinforces a simple idea: cinema’s most powerful moments are shaped as much by audiences as by actors on screen. Presented by Maruti Suzuki, the awards aim to turn fandom into the main event.

The announcement, held in Mumbai, was anything but a routine press conference. Bollywood stars Akshay Kumar, Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa, Aparshakti Khurana, composer Mithoon and singer Palak Muchhal joined fans to kick off the celebrations, turning the launch into a high-voltage, participative spectacle.

Staying true to the theme, fans didn’t just watch the announcement, they drove it. Akshay Kumar took the lead, pulling fellow stars on stage and energising the room, before the unveiling of a live LED Fan Meter. Powered purely by audience cheers, the rising meter culminated in the reveal of the Zee Cine Awards 2026 ground event date, announced in unison with fans, blurring the line between performer and spectator.

The momentum continued as Tamannaah Bhatia, Jacqueline Fernandez, Sonam Bajwa and Aparshakti Khurana recreated iconic hook steps, joined by Mithoon and Palak Muchhal for music-led interactions. Games, spontaneous performances and playful banter kept the focus firmly on shared moments, underscoring the evolving bond between cinema and its audience.

Advertisement

Beyond the launch, the awards will roll out as a multi-platform journey across television, digital, print and fan-led experiences. The aim is sustained engagement from the first announcement to awards night cementing fandom as a cultural force rather than a footnote.

Commenting on the milestone edition Zee head of advertisement revenue, broadcast & digital Laxmi Shetty said the 24th Zee Cine Awards continue to draw strength from the network’s omni-channel ecosystem, reflecting how audiences consume content today across TV, digital and social platforms. She noted that long-standing brand associations, including Maruti Suzuki’s three-year partnership and support from brands such as Hell Energy, underline the platform’s scale, trust and cultural relevance.

As Zee Cine Awards 2026 gathers pace, one thing is clear: this year, the loudest cheers won’t just echo in the auditorium, they’ll shape the show itself.

 

Advertisement

Continue Reading

Hindi

Prime Video to stream Don’t Be Shy, produced by Alia Bhatt

Published

on

MUMBAI: Prime Video has found its next feel-good original, and it comes with a healthy dose of heart, humour and youthful chaos. The streaming platform has announced Don’t Be Shy, a coming-of-age romantic comedy produced by Alia Bhatt and Shaheen Bhatt under their banner, Eternal Sunshine Productions.

Written and directed by Sreeti Mukerji, the film follows Shyamili ‘Shy’ Das, a 20-year-old who believes her life is neatly mapped out until it suddenly is not. What follows is a relatable tumble through friendship, love and the awkward art of growing up, when plans unravel and certainty gives way to self-discovery.

The project is co-produced by Grishma Shah and Vikesh Bhutani, with music composed by Ram Sampath, adding to the film’s promise of warmth and energy. Prime Video describes the story as light-hearted yet emotionally grounded, with a strong female-led narrative at its core.

Prime Video India director and head of originals Nikhil Madhok, said the platform was delighted to collaborate with Eternal Sunshine on a story that blends sincerity with humour. He noted that the film’s fresh writing, earnest characters and infectious music make it an easy, engaging watch for audiences well beyond its young adult setting.

Advertisement

For Alia Bhatt, Don’t Be Shy reflects the kind of storytelling Eternal Sunshine set out to champion. She said the film stood out for its honesty, its coming-of-age perspective and Mukerji’s passion, which she felt was deeply woven into the narrative. Bhatt also praised Prime Video for supporting distinctive voices and bold creative choices.

With its breezy tone and familiar emotional beats, Don’t Be Shy aims to charm viewers whether they are rom-com regulars or simply in the mood for a warm, unpretentious story about life refusing to stick to the plan.

Continue Reading
Advertisement CNN News18
Advertisement whatsapp
Advertisement ALL 3 Media
Advertisement Year Enders

Trending

Copyright © 2026 Indian Television Dot Com PVT LTD