MUMBAI: A jingle, a dance, and now pizza! Third Wave Coffee is taking its love for café culture to the next level with the launch of its new range of pizzas, brought to life through the brand’s peppy new campaign “Slice of Joy”. Pairing wood-fired slices with signature brews, the chain’s latest offering is anything but a half-baked idea.
The star of the campaign is the quirky ‘Sip Sip Bite’ jingle, which has baristas busting out choreographed moves across 140 plus cafés in India. Not just a digital gimmick, the jingle plays out live in-store every day at 1 PM, 4:30 PM, and 7 PM, transforming casual coffee runs into spontaneous dance breaks.
“At Third Wave Coffee, we’ve always believed in doing things differently – whether it’s how we brew coffee or build community inside our cafés,” said Third Wave Coffee co-founder Ayush Bathwal. “With ‘Slice of Joy,’ we’re inviting customers to experience something new. The ‘Sip Sip Bite’ jingle isn’t just a song – it’s a celebration of our baristas, our culture, and this exciting new chapter.”
Best known for its premium brews and community-first ethos, Third Wave’s foray into pizza is a cheeky nod to the joy of comfort food done right. Think of it as a match made in heaven or at least in a well-designed café with cheesy slices meeting artfully poured flat whites.
The pizzas, available nationwide starting this week, aim to serve up more than just food they’re meant to be shared, Instagrammed, and savoured alongside the brand’s signature blends. The campaign is already sparking buzz online, with users grooving along to the jingle and sharing their own Sip Sip Bite moments.
True to its name, Slice of Joy is a celebration of the simple pleasures of hot coffee, fresh pizza, and the warm camaraderie of your favourite café crew. In a world of grab-and-go, Third Wave Coffee invites you to sip, stay, and maybe even dance.
Leave a Reply