MUMBAI: India’s education sector just got a lesson in sharp storytelling-and On Purpose is holding the chalk. The creative consultancy, known for its mission-driven approach, has been appointed as the agency on record for the Central Square Foundation (CSF), following a competitive multi-agency pitch.
The result? To crank up the volume on education reform conversations that matter-and to make sure foundational literacy isn’t just a policy footnote.
This partnership puts On Purpose in charge of strategic communications for CSF, a non-profit that’s been knee-deep in fixing India’s systemic schooling challenges for over five years. From building early learning muscle to turbocharging school governance, CSF has tackled the hard stuff. And now, with On Purpose riding shotgun, they’re planning to say it louder—and smarter.
“This marks our second collaboration with CSF, reaffirming our shared commitment to shaping conversations and driving systemic change in India’s education sector. We’re thrilled to partner with them again, an inspiring, mission-driven organization leading the charge to ensure every child has the opportunity to thrive,” said On Purpose founder & CEO Girish Balachandran.
So what’s on the blackboard? On Purpose will drive CSF’s messaging around four critical pillars:
. Foundational Literacy and Numeracy (FLN), so kids stop falling through academic cracks
. Edtech access for all, because Youtube alone can’t fix learning gaps
. Early childhood education to prep the tiny humans for the big leagues
. School governance reform, where the real long-term magic happens
The consultancy’s mandate includes building urgency and salience around FLN and governance—two oft-ignored but absolutely mission-critical parts of India’s education puzzle.
“Finding a partner who understands the urgency of systemic reform and the transformative power of early learning was essential. On Purpose brings the right expertise, experience, and a deep understanding of our mission and landscape, making them the ideal collaborator to drive these critical conversations. We look forward to co-creating strategies that deliver lasting impact and improve learning outcomes for every child in India,” said Central Square Foundation director, policy & communications, Romonika D Sharan.
And they’ve got data to back the ambition.
CSF, a key player in the government’s Nipun Bharat Mission, has been rolling up its sleeves across 14 states—11 of them laser-focused on FLN. With partnerships across ministries, state governments, and education stakeholders, CSF is driving system-level shifts. But even the best reforms need the right spotlight—and that’s where On Purpose comes in.
Expect bold narratives, hard-hitting content, and a touch of creative sass as they tackle the biggest classroom India has: the public.
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