Slow and swirlious as Kwality Wall’s scoops luxury with The Dairy Factory

MUMBAI: Hold the fast melt, it’s time to chill out the slow way. Kwality Wall’s, the legacy name behind generations of freezer favourites, is turning down the tempo and dialling up the decadence with The Dairy Factory, a brand-new line of slow-churned ice creams aimed at bringing a luxe, at-home scoop experience to Indian freezers.

Launching with four evergreen flavours Vanilla, Butterscotch, Mango, and Chocolate, The Dairy Factory range serves up velvety richness in generous party packs and indulgent tubs. But this isn’t just about nostalgia in a tub, it’s a technical upgrade. The ice creams are made using a slow-churn technique, blending air into the mix at a gentler pace, which breaks down ice crystals and makes every spoonful smoother, creamier, and closer to that made-by-hand feel.

HUL head of ice cream business Toloy Tanridagli said, “We are on a mission to put smiles on people’s faces and have been consistently investing in innovations so that we have something for everyone. Today, Kwality Wall’s provides a complete and varied range of delights to address consumer needs, right from luxurious ice creams to accessible multi-format frozen desserts and more. The Dairy Factory’s slow churned ice creams are a wonderful innovation range made with real dairy and premium ingredients which come together through a slow churn process. The differentiated technology enhances the experience, marrying traditional nuances with modern preferences.”

Crafted in small batches with 100 per cent real dairy, The Dairy Factory is all about slowing down to savour the good things whether it’s a family celebration, IPL match night, date night, or just a Sunday that calls for comfort.

This move also signals a strategic play by Kwality Wall’s to corner the premium segment of India’s rapidly evolving frozen dessert market. With summer vacation just around the corner, the launch couldn’t be better timed.

So whether you’re a dessert aficionado or just someone who takes ice cream very seriously, The Dairy Factory is here to remind you: some things are better when you take it slow.