Godrej’s AI smart fridge rolls out the red velvet carpet for cooling

MUMBAI: If your fridge knew your midnight munchies were coming, would you still call it an appliance or a companion? Godrej & Boyce, the flagship of the Godrej Enterprises Group, is turning up the cool factor with the launch of its AI-powered Side-by-Side Eon Velvet refrigerators, a premium offering that’s as intuitive as it is stunning. The campaign, crafted by Creativeland Asia, isn’t just showing off another fridge, it’s showcasing a smart sidekick for your snacks, leftovers and late-night cravings.

Running across TV, digital, social media, OOH and retail, the campaign taps into the modern Indian’s holy trinity of consumer expectations: convenience, technology, and sleek design. At the heart of the narrative is the fridge’s AI tech, which learns how often the doors are opened, adapts cooling based on what you stuff inside, and even saves energy while doing it.

Speaking on this campaign Godrej Enterprises Group head of marketing at appliances business Swati Rathi said, “The modern Indian consumers evaluate all their purchases through the lens of convenience, technology and aesthetics and our new launch more than meets the consumer expectations on each of these fronts. With outstanding looks, inbuilt intelligence and convenience, the new Eon Velvet series is already winning consumer hearts at the stores and with the new video campaign, we are unveiling it to a wider audience.”

The premium series is available in three eye-catching shades Opera Rose, Opera Black and Opera Blue and promises to double as both kitchen showstopper and silent workhorse. A digital touch panel, inverter compressor, and whisper-quiet cooling round out the list of features.

From eye-level hoardings in top metros to influencer-led peeks inside these luxury coolers, the campaign aims to make a household appliance feel like a lifestyle upgrade.

So if your fridge can now outsmart your snack habits and still match your kitchen aesthetics maybe it’s time to stop calling it “just a refrigerator.” The Eon Velvet is here, and it’s cool in every sense.