MUMBAI: Why should baraatis have all the fun? This wedding season, Citykart is bringing the dhol and discounts straight to the streets with its “Band Baja Budget” campaign, a festive fusion of joy and judicious spending designed for families juggling big dreams and tight wallets.
Setting the tone quite literally, bus shelters across UP and Bihar have been transformed into mini wedding mandaps complete with traditional trimmings and all the shaadi sparkle. It’s a head-turning twist that’s got passersby stopping for selfies and shoppers stepping into stores with the wedding vibe already in full swing.
At its heart, the campaign hits a real cultural chord. Weddings in India are grand but gruelling for the budget, especially for middle-income families. Citykart’s offers including 40 per cent off on sarees, guaranteed cashback on every purchase, and smart gifting combos like trolley bags, dinner sets, and dry irons strike the perfect balance between celebration and savings.
“We understand the emotional and financial weight weddings carry,” said Citykart founder, Sudhanshu Agarwal. “This campaign says you don’t have to sacrifice joy for affordability. At Citykart, both walk hand in hand or should we say, down the aisle?”
Inside stores, the mandap motif continues with festive window displays and curated clusters of wedding-ready essentials, giving shoppers a sense of occasion without the typical spending stress. Meanwhile, digital platforms are amplifying the message to ensure the campaign reaches hearts and homes across the region.
With a stronghold in tier 2 and 3 cities and a reputation for stylish, pocket-friendly fashion, Citykart has always championed value. Now, with Band Baja Budget, it’s turning that value into a veritable wedding vow promising that no celebration should come at the cost of compromise.
So whether you’re dressing for the sangeet or gifting for the big day, Citykart’s got your shaadi shopping covered mandap to mehendi, and every memory in between.
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