MUMBAI: Network18’s next big digital leap has a new commander. Pranav Bakshi, the veteran media strategist, has been elevated to chief growth officer at Network18 Connected, the digital-forward vertical of Network18 Media & Investments Limited. The announcement was made public via LinkedIn on 20 May 2025.
This isn’t just a title change — it’s a pivot that reflects Network18’s ambitions to expand aggressively across connected TV, social platforms, digital distribution, and new-age partnerships. Bakshi, with a career spanning over two decades, will now be steering growth, product, revenue, and content innovation across a portfolio that includes CNN-News18, CNBC-TV18, News18 India, Moneycontrol, Firstpost, History TV18, and more.
“I’m excited to step into the role of chief growth officer – Network18 Connected. This isn’t just a title change — it’s an opportunity to lead the growth and transformation of content and content consumption across platforms that are shaping how audiences engage today: Connected TV, social ecosystems, and strategic digital partnerships”, Bakshi said. “The vision is clear: create impact where audiences are headed, not where they’ve been”.
Bakshi previously led Network18’s digital video strategy and partnerships division. From spearheading digital video transformation across 45+ brands to building early off-platform momentum, he has been instrumental in crafting the network’s modern media engine. His earlier stints include leadership roles at Times Network and NDTV, where he handled P&L, content innovation, and revenue transformation.
A recipient of the Chairman’s Excellence Award at Times Network, Bakshi has consistently worked at the intersection of content, business and emerging tech. At Network18, his new mandate includes expanding presence in international markets, growing CTV viewership, and driving monetisation across social and connected ecosystems.
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