MUMBAI: Adil Memon, Zee Entertainment’s long-standing content and marketing whiz, has now taken the hot seat as acting territory head – Mena at the broadcaster. After nearly 18 years of crafting desi drama into Arabic hits, Memon’s elevation signals a stronger push into cross-cultural storytelling and commercial innovation.
The media veteran is best known for pioneering co-produced Arabic originals based on Indian formats—a savvy blend of Indian cinema flair and Middle Eastern flavour that’s helped Zee cement its regional footprint.
In his new role, Memon’s mission is clear: supercharge Zee’s linear, digital, and production arms for both south Asian expats and native Arab audiences, while dreaming up stories that cut across borders.
From scaling eyeballs to growing co-pro IPs, his past titles—executive vice president, vice president, and content head—read like a masterclass in media manoeuvring. With stints across TV, print, and digital, plus a side-hustle passion for real estate, Memon brings a 360° business lens to the role.
Whether it’s tightening revenue screws, building local alliances, or just knowing what makes viewers tick, Memon’s got it mapped. Here’s to a new innings—Zee style—in the ever-booming Mena media bazaar.
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