MUMBAI: From soft lullabies to messy mealtimes, every mum knows: parenting is part instinct, part endurance and a whole lot of heart. Now, Himalaya Babycare, India’s No.1 doctor-prescribed baby care brand, is honouring this quiet strength with its new digital campaign, ‘Maa Ka Bharosa’.
Rolling out across social media, the campaign comprises six digital video commercials (DVCs), each spotlighting a hero product from Gentle Baby Lotion to Baby Crème. But these aren’t your run-of-the-mill ads. Instead, they’re warm, slice-of-life vignettes that mirror what millions of mums do every day: massage, wash, soothe, repeat with unconditional trust.
“These moments may seem ordinary, but they’re sacred,” says Himalaya Wellness Company director of Babycare Chakravarthi N V. “Through this campaign, we’re not just showcasing our products, we’re paying tribute to mothers who choose love and care in every routine.”
And what are they choosing? Products packed with up to 99 per cent natural origin ingredients, pH 5.5 balance, and key Ayurvedic elements like olive oil, almond oil, and licorice. Each formulation is clinically tested, tear-free, and rooted in Kaumarabhritya the ancient Ayurvedic science of infant wellness.
Importantly, Himalaya Babycare isn’t just mum-approved; it’s also pediatrician-endorsed, with products trusted by healthcare professionals for newborn use from day one.
Whether it’s bath time or bedtime, the campaign reminds us that parenting isn’t powered by perfection, but by small, consistent rituals and the brands mums trust to carry them through.
Because in the end, the best baby care isn’t just gentle on skin. It’s also gentle on a mother’s heart.
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