MUMBAI: Havas is flexing its customer experience (CX) muscle in North America with the acquisition of Toronto-based Enverta Digital, a boutique CRM and digital transformation outfit known for its tech-savvy mojo and smooth client integration model.
With operations across Canada and Poland, Enverta brings a potent mix of Salesforce, Adobe, Microsoft, and Braze expertise to the table—making it the perfect fit for Havas’ converged strategy, which blends creativity and tech to craft personalised, data-led brand journeys.
““I’m delighted to welcome Jacob and the entire Enverta Digital team into the Havas family. This addition represents a meaningful step forward in our ongoing mission to redefine and elevate customer experience. By placing CX at the core of our Converged strategy, this move underscores our unwavering commitment to innovation and strengthens our ability to lead in the CX space with transformative, tech-enabled solutions that are fully integrated across our service offerings,” shared Havas CEO & chairman Yannick Bolloré.
The move sees Enverta absorbed into Havas CX Canada, adding serious firepower to the agency’s North America operations—particularly its growing US client base. Enverta’s offshore setup in Poland will also give Havas added scale and cost efficiencies, with its recurring revenue model sweetening the deal.
Havas CX Canada president Alex Chepovetsky summed it up neatly: “With Enverta’s CRM game and our creative chops, we’re now better placed than ever to deliver end-to-end brand experiences that move the needle.”
“Our focus on CRM and digital enablement aligns seamlessly with Havas’ commitment to delivering holistic, customer-centric solutions. This partnership will allow us to combine Havas’ global resources and creative expertise with our strengths to deliver a full service digital offering, centered on driving highly-personalised consumer experiences across all touchpoints and channels,” shared Enverta Digital founder & CEO Jacob Ciesielski.
It’s a win-win deal wrapped in customer-first thinking—just the way modern marketing likes it.
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