MUMBAI: Full-service marketing agency Anagram Media Labs has bagged the social media mandate for inDrive India, taking the wheel on content strategy, digital storytelling, and community engagement across platforms.
Already behind inDrive’s influencer and marketing efforts, Anagram will now double down on building the brand’s digital presence—especially in key metros like Delhi, Mumbai, Bengaluru, and Kolkata, along with high-growth Tier 2 markets such as Chandigarh.
As India’s ride-hailing market shifts into high gear, inDrive is betting on hyper-localised, thumb-stopping content to fuel visibility and engagement—and Anagram Media’s job is to ensure the brand stays in the fast lane.
Speaking on the expanded partnership, Anagram Media Labs founder Manjul Wadhwa said, “It’s a matter of great pride for us that inDrive continues to place its trust in Anagram. This extended partnership is a big testament to the bond we’ve built over time. With this new mandate, we’re excited to shape inDrive’s voice in India, one that reflects its values of fairness, choice, and people-first thinking. Our goal is to not just manage content, but to bring alive inDrive’s mission and unique features in a way that truly connects with the Indian audience.”
The inDrive marketing team echoed the sentiment, stating, “Anagram has already shown its deep understanding of our brand with its impactful influencer campaigns and other activities. We are confident that this move will further strengthen our connection with Indian consumers and help us stand out in a highly competitive category.”
Leave a Reply