BALI: At the APOS summit in Bali, JioStar dropped its much-anticipated report titled TATA IPL 2025: A Year of Firsts—and it reads like a victory lap for both the broadcaster and the billion-plus fans who tuned in. Produced in partnership with Media Partners Asia (MPA), the report reveals how IPL 2025 turned into a fan-first, tech-powered juggernaut that smashed records, redefined storytelling, and blurred the lines between sport, spectacle, and screen.
JioStar’s digital reach alone crossed 652 million, while Star Sports pulled in 537 million viewers, pushing total reach to a record-shattering 1.19 billion. Women accounted for 47 per cent of TV audiences—marking a seismic shift in cricket’s traditional demographic. The IPL final alone drew 426 million fans, with JioHotstar peaking at 55.2 million concurrent users and soaring to 300 million subscribers.
“TATA IPL 2025 was a season where the lines between sport, storytelling, and shared experiences truly blurred. It wasn’t just about broadcasting matches – it was where creativity, culture and commerce converged, with fan connections at the heart of it all,” said JioStar chief executive of sports and live experiences Sanjog Gupta. “ At JioStar, we set out to make every screen feel personal, every interaction meaningful, and every moment unforgettable. From deep consumer journeys to a rich spectrum of viewing experiences, this was a celebration of fandom in all its forms. The real success of the IPL isn’t measured in numbers, but in the moments that moved millions.”
JioStar delivered 840 billion minutes of cricket watch-time, riding on innovations like MaxView 3.0 (a TikTok-style vertical experience), 360° VR streaming, and voice-assisted search on connected TVs. Over 44 per cent of mobile viewers played along live with the ‘Jeeto Dhan Dhana Dhan’ game, while AI-powered highlights and live expert commentary translations made the sport more accessible than ever.
Regional viewership surged with Telugu up 87 per cent, Tamil up 52 per cent, and Kannada up 65 per cent—showing that cricket’s heart beats strong beyond the metros. Accessibility also hit new highs with Indian Sign Language interpretation and audio descriptive commentary for the visually impaired.
Advertisers swarmed the platform, with over 425 brands onboard—including 270 first-timers across 40 categories. Nielsen-measured ROI, play-along games, and AI-personalised ads helped deliver what marketers crave: measurable impact at scale.
JioStar’s IPL 2025 wasn’t just a tournament—it was a case study in what the future of sports broadcasting could look like: immersive, inclusive, interactive, and insanely watchable.
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