MUMBAI: When basketball meets bars, stories soar beyond the court. The NBA, in collaboration with Skechers, has launched the second season of its lyrical docuseries Hoop Nation, a four-part chronicle of resilience, rhythm and real-life hoop dreams from the far corners of India. Streaming now on NBA India’s Youtube channel, Hoop Nation Season 2 weaves slam dunks with sick beats, profiling underrepresented basketball voices from Kashmir to Kerala, Kolkata to Mumbai all with an assist from India’s rising hip-hop stars. This season is presented by Skechers, whose performance-driven basketball shoes make a prominent on-court cameo.
The episodes spotlight:
. Ishrat Akhter, an international wheelchair basketball player from Baramulla, Kashmir
. Deepak P. Babu, a devoted fan and mentor from Alappuzha, Kerala
. The Lao family, a father-daughter duo championing basketball in Kolkata’s Indo-Chinese community
. Farooque Shaikh, a Nagpada-based coach shaping Mumbai’s next generation of ballers
And who’s soundtracking their journeys? Straight Outta Srinagar, ThirumaLi, EPR Iyer and QK hip-hop artists whose original verses narrate these ballers’ lives with lyrical punchlines and sonic swagger.
“Hoop Nation Season 2 embodies the spirit of basketball in India, a game that unites, inspires and drives change,” said NBA India Country HeadRajah Chaudhry. “Skechers shares our mission of taking the game deeper into India’s cultural and sporting fabric.”
Skechers CEO of South Asia Rahul Vira added, “This isn’t just about footwear; it’s about fuelling the fire in every Indian baller. With Hoop Nation and the ACG Jr. NBA program, we’re enabling both inspiration and access.”
The Skechers x NBA partnership also powered the ACG Jr. NBA India’s largest school basketball initiative. The 3v3 format tournament touched 4,000 plus players across 500 plus schools last year, with Skechers as official kit partner.
From court-side storytelling to grassroots development, the initiative underscores a first-of-its-kind collaboration in the region, one that puts culture, community and comfort at the centre of the game.
Whether you’re vibing to SOS’s Kashmiri verses or QK’s Mumbai flow, Hoop Nation 2 brings more than basketball, it brings belonging. And in the process, it reaffirms that sport, like music, hits different when it tells the stories that matter.
Catch the docuseries now on the NBA India Youtube channel and follow for more behind-the-scenes action and product drops. Because whether it’s a crossover or a cross-rhyme, India’s hoop dreams are dribbling in style.
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