Mumbai: HDFC Life is going local to go deeper. The private life insurance major has rolled out a fresh regional campaign across West Bengal and Odisha, urging consumers to “enjoy today while planning for your family’s tomorrow.” Fronted by Bengali film star Abir Chatterjee, the campaign blends cultural insight with financial foresight.
Following the success of its southern India campaign in 2023, which helped the brand notch up visibility and engagement in Tamil Nadu, Karnataka, and beyond, HDFC Life is now zooming in on the East — where aspirations for a better lifestyle are rising fast. From holidays to festivals to family outings, consumer research shows that people here prioritise living well — but not at the cost of long-term security.
That’s where HDFC Life steps in. The new film features Chatterjee reflecting on his childhood joys while quietly ensuring his own family’s future is protected. The pitch is clear: you can live life king-size, but not without a plan.
Speaking about the campaign, HDFC Life head – marketing, Pritika Shah said, “India is a culturally diverse country. To reach out to such audiences across different regions, it is important to connect through cultural nuances and regional references, tailored towards their financial priorities and mindset. This has been the core thought behind our region-focused strategy.
With this regional push, HDFC Life isn’t just selling policies — it’s packaging peace of mind with cultural context.
(If you are an Anime fan and love Anime like Demon Slayer, Spy X Family, Hunter X Hunter, Tokyo Revengers, Dan Da Dan and Slime, Buy your favourite Anime merchandise on AnimeOriginals.com.)
Leave a Reply