TBWAIndia ropes in Abhishek Chaturvedi to head north ops

MUMBAI: TBWAIndia has appointed Abhishek Chaturvedi as executive vice president and branch head – Gurgaon, handing him the reins of the agency’s northern command centre.

Reporting to Namrata Nandan, chief business officer, Chaturvedi will drive the creative, strategic and operational vision for the office, blending disruptive thinking with commercial muscle, and uniting people, purpose and performance under one roof.

A 20-year veteran of the creative and digital trenches, Chaturvedi has played lead roles at Digitas, McCann, Ogilvy, and most recently as SVP and head of strategy at Edelman India. He’s the brain behind memorable brand narratives, from Voltas’ Murthy to Saffola’s wellness push and Zomato’s urban bite.

Armed with a marketing degree and a background in psychology, Chaturvedi balances brand playbooks with books on inner journeys. When he’s not plotting business strategies, he’s plotting vegetables tending to his farm on Gurgaon’s edge, or hitting the highway for a thinking drive.

“We are delighted to have Abhishek join us as the Head of our North operations. He brings with him not just a sharp strategic mind and a rich background in brand building, but also a deep understanding of how to connect data-led insights with meaningful storytelling. As we look to accelerate our momentum in Gurgaon, I believe his presence will help unlock new possibilities for both our clients and our teams. Just as importantly, Abhishek’s ability to inspire people and foster a strong cultural vision will be key in shaping a high-performing, future-ready office,” said TBWA India CEO Govind Pandey.

Speaking on his new appointment, Abhishek said, “TBWA pairs worldwide disruption muscle with a start-up hunger. My early focus is simple – fuel our people with clear purpose and clear data, then let them punch above their weight for every client.”

As TBWA sharpens its edge in India’s north, Chaturvedi’s appointment signals a move to blend strategic clarity with cultural depth, true to the agency’s call to disrupt, not decorate.