MUMBAI: In a world obsessed with fast travel and faster reels, Travelxp is pulling the brakes. Its latest series, 10 Days Sweden, premiering on 19 July 2025, is a love letter to slow travel, fika breaks, and the joy of doing absolutely nothing in a picturesque Swedish town.
Shot in collaboration with the Embassy of Sweden, this new chapter in Travelxp’s flagship IP-driven format throws out the bucket list and invites viewers to linger. Hosted by Robbie James, the series lets Sweden unfold at its own pace — from local farmer’s markets in Uppsala to the melodic nostalgia of the ABBA Museum and the narrow charm of Mårten Trotzigs Gränd.
It’s not your typical glossy travelogue. There’s no rush, no cheesy countdowns. Instead, 10 Days Sweden captures life as the Swedes live it unhurried, conscious, and deeply connected to culture and sustainability. Each episode blends architectural history, modern identity, and community life into a seamless, scenic narrative.
“It was a complete joy filming 10 Days Sweden” says host Robbie James. “Sweden encourages you to slow down and look around. We wanted that to come through clearly to make the viewer feel like they are part of the moment not just watching from a distance.”
“10 Days Sweden is a reminder that storytelling doesn’t have to shout to be heard” said Vedant Shivpuri, director of the show. “I hope the show resonates around the world because it’s culturally specific to Sweden, yet globally relatable, with a format that adapts seamlessly across platforms and audiences.”
Broadcast in over 119 countries, Travelxp knows its audience. And while snackable content might dominate the feeds, deeper formats like 10 Days still win hearts, especially in tier 1 and tier 2 India, where cultural immersion and old-school storytelling still hold strong.
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