MUMBAI: Shiv Raheja has been elevated to head of digital marketing – e-commerce and quick commerce at Society Tea, marking a significant milestone in his nearly six-year journey with the Mumbai-based FMCG brand.
Raheja, who joined the company in November 2019, has steadily climbed the ranks from digital marketing manager to senior manager – digital and e-commerce, and now assumes full leadership of the brand’s digital commerce and growth strategies.
With a decade-plus track record across high-growth sectors like FMCG, OTT and retail, Raheja has worked with marquee companies including Nature’s Basket, Hotstar and Gold’s Gym. At Hotstar, he was instrumental in converting blue-chip brands like Apple, Reliance Jio and Bajaj Auto into digital-first advertisers, while also bringing LIC onboard for the Rio Olympics in 2016.
Known for his innovative integration campaigns and knack for driving customer acquisition at scale, Raheja is now tasked with accelerating Society Tea’s digital revenue and strengthening its footprint across e-commerce and q-commerce platforms.
Raheja’s appointment comes as Society Tea looks to sharpen its focus on digital-first distribution in a rapidly evolving tea and beverages market.
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