NEW DELHI: Nishant Tannwarr has been appointed general manager at TV Today, home to leading news brands like Aaj Tak and India Today. A media industry stalwart with over two decades of experience, Tannwarr brings deep expertise across regional revenue, key account management, and broadcast sales.
Tannwarr has been with TV Today since 2022, previously serving as north head of Aaj Tak HD, where he spearheaded monetisation efforts across the premium Hindi news offering. His elevation signals the group’s intent to double down on integrated sales strategies and agency partnerships.
Prior to joining TV Today, Tannwarr held senior sales and leadership roles at Sony Pictures Networks, where he served as region head for SAB TV, and earlier as vice president handling national revenue mandates. His media career includes stints at Star India, Zee Telefilms, Eenadu TV and Daewoo Motors—cutting his teeth across both regional and national markets.
Known for building scalable revenue engines and high-performing sales teams, Tannwarr is expected to steer TV Today’s commercial agenda in a volatile media landscape increasingly shaped by digital shifts and advertiser fragmentation.
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