MUMBAI: Semi-urban and rural specialist advertising agency Eggfirst has rolled out an ambitious 3-film TVC campaign for Chambal Fertilisers. The campaign, which spans emotional storytelling and light-hearted narratives, captures the diverse realities and aspirations of Indian farmers, reaffirming Chambal’s deep-rooted commitment to empowering them.
Crafted with a blend of insight, empathy, and relatability, the films reflect Eggfirst’s distinctive ability to speak authentically to semi-urban and rural audiences. In this space, the agency has consistently excelled.
“The strength of this campaign lies in its versatility, it connects across geographies, media platforms, and mindsets. That’s what makes it powerful,” said Chambal Fertilisers VP – sales & marketing, Ashish Shrivastava.
The campaign traverses genres and formats, from heartwarming tributes to farmers’ resilience, to witty slices of life that spotlight the everyday role of Chambal’s agri solutions. Each film has been created not just to inform, but to inspire and engage.
“What sets this body of work apart is how it speaks to the farmer, not just as a customer, but as a hero. This is storytelling rooted in understanding and trust,” said Eggfirst founder & CEO Ravikant Banka.
With a legacy of powerful rural storytelling and celebrity-led campaigns, Eggfirst continues to build a strong creative reputation in the agriculture, fintech, Building Construction Materials, FMCG sector and more.
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