MUMBAI: The digital entertainment world just got a new ringmaster. The Internet and Mobile Association of India (IAMAI) has announced that Kiran Mani, the CEO – digital, JioStar, will now chair its Digital Entertainment Committee. This is a rather significant appointment, as the committee is tasked with shaping the future of India’s rapidly evolving digital content ecosystem – no small feat, given the nation’s insatiable appetite for streaming.
Mani, who also happens to be an elected Governing Council member of IAMAI and the former co-chair of the Direct-to-Consumer (D2C) committee, brings a hefty two decades of experience to the table. He’s been living and breathing at the crossroads of technology, content, and consumer behaviour for quite some time. In his current gig, he’s at the helm of JioHotstar, one of India’s largest digital entertainment platforms, which is, rather impressively, redefining how millions experience their stories.
Joining him as co-chair is Deepit Purkayastha, co-founder & CEO, Inshorts. This pairing promises a potent blend of product, platform, and editorial expertise, which should certainly keep things interesting.
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