In a landmark moment for Malayalam television news, Reporter Channel has become the first news network in Kerala to cross 218 GRP in the Male 22+ ABC segment — a key demographic that represents Kerala’s most influential, urban, and brand-conscious audience.
This milestone is more than a numerical achievement. It reflects Reporter Channel’s consistent focus on editorial precision, strategic scheduling, and audience alignment. In a market where content choices are abundant, the ability to lead in a premium segment like Male 22+ demonstrates sustained viewer preference and platform trust.
In a noteworthy shift, Reporter Channel has not only outperformed its news competitors but has also surpassed several established general entertainment channels in overall GRP performance.This indicates a broader viewer shift toward content that is not just entertaining but relevant, immediate, and rooted in real-world context. In a GRP-driven market, Reporter’s position above legacy entertainment brands underscores its growing influence in shaping mass viewing behavior across Kerala.
The Male 22+ category includes working professionals, entrepreneurs, and decision-makers — a group closely watched by advertisers for its high media value and purchasing influence. Reporter’s performance in this space signals both content relevance and strong delivery across time bands.
At the helm of this achievement is the channel’s leadership. Mr. Anto Augustine, Managing Editor / Managing Director of Reporter Channel, has led the organisation through a phase of operational clarity and editorial strengthening.
“When content stays sharp and honest, audiences follow — and they stay,” says Mr. Anto Augustine.
Under his direction, the channel has combined a strong newsroom with a clear programming identity, balancing speed with depth, and regional storytelling with journalistic accountability.
The 218 GRP mark in Male 22+ is not just a record; it sets a new benchmark in Kerala’s broadcast news environment. For advertisers, it confirms that Reporter is the most effective platform to reach high-value audiences. For the industry, it underlines the potential of regional brands to shape performance standards traditionally associated with national channels.
This performance milestone reinforces Reporter Channel’s position as a consistent leader in Kerala’s news space. With 218 GRP in the Male 22+ segment, the channel has set a new benchmark for regional news viewership. As audience preferences evolve, Reporter remains focused on delivering reliable, relevant, and data-driven content, backed by strategic leadership and editorial clarity.
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