MUMBAI: TV’s gone lean-back, not laid back and Zee5 is making sure your living room feels like a blockbuster. In a move that turbocharges its Connected TV game, Zee5 has launched five new genre-specific FAST (Free Ad-Supported Streaming Television) channels on LG Channels, the built-in, free streaming platform available on all LG Smart TVs.
The new channels Z Dil Se, Z Horror Nights, Z Comedy Nation, Z Cine Classic, and Z South Flix are aimed at viewers who want high-quality, no-strings-attached entertainment, ranging from nostalgic Hindi films and supernatural spooks to dubbed South blockbusters and feel-good family comedies. And the best part? They’re completely free, with no subscriptions, sign-ins, or downloads needed.
Drawing from Zee5’s massive library of content spanning over 30 years of legacy IP, these channels are curated into snackable, always-on programming blocks tailored for India’s growing lean-back audience. With 5 genre-rich streams ready to go, all you need is a remote and a couch.
Zee Entertainment Enterprises Ltd., chief growth officer Ashish Sehgal explained, “Our FAST channel expansion to LG devices, backed by LG’s presence in Indian households, ensures seamless and free access to genre-led, high-quality content. It’s about more than just distribution, it’s about elevating the Connected TV experience for both viewers and advertisers.”
LG Electronics India director of media entertainment solution Brian Jung added, “Zee5’s new FAST channels on LG make premium, culturally relevant, family-first content available without barriers. No paywalls, no passwords just pure entertainment.”
Available instantly on LG Channels via the home screen of LG Smart TVs, these new additions represent a major stride in Zee5’s Connected TV ambitions, targeting India’s 20 million plus Smart TV households. For advertisers, the move opens doors to a highly engaged, screen-led demographic in a premium ad-supported format.
Whether you’re in the mood for classic Govinda, spooky thrillers, or South Indian action dubbed in Hindi, Zee5’s FAST channels have a channel just for you no fees, just feels.
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