MUMBAI: Surat’s moviegoers no longer need to pack a bag for a big-screen pilgrimage to Mumbai or Ahmedabad, the Imax revolution has finally arrived at home. Rajhans Cinemas has unveiled Gujarat’s latest cinematic crown jewel: an Imax auditorium inside Rajhans Cinemas Precia, one of India’s largest multiplexes.
The numbers are as grand as the screen itself. Precia houses 14 screens, more than 3,000 seats, and now a 400-seat Imax hall boasting a massive curved display, ultra-crisp laser projection, and immersive Imax 3D. The upgrade is designed to pull audiences into the action with eye-popping visuals and seat-rumbling sound, a far cry from the flat fare of regular screens.
Imax has long been the preserve of India’s metros, with installations in Mumbai, Delhi, Bangalore and Ahmedabad. For Surat cinephiles, it often meant long trips just to catch a blockbuster in its biggest form. That’s changing fast since launch, Rajhans’ Imax shows have been sold out, fuelled by repeat visits and glowing word-of-mouth.
Rajhans Cinemas isn’t stopping there. With 160 screens already operating nationwide, the chain has 65 more under development across 15 cities, from Noida and Gurgaon to Vizag and Hyderabad, all set to open by mid-2026.
“This isn’t just a new screen, it’s a landmark in Surat’s cinematic journey,” says Rajhans Group chairman Jayesh Desai. “We’re not just elevating the movie experience; we’re introducing a new era of storytelling that engages all the senses.”
For India’s fast-growing regional cities, the message is clear: the days of settling for “good enough” entertainment are over. With premium formats like IMAX moving beyond metros, the blockbuster experience is becoming a hometown affair.
Leave a Reply