MUMBAI – In a bold move set to disrupt the insurance industry, Inka Insurance has launched a first-of-its-kind campaign giving customers direct, one-on-one guidance from its CEO. The initiative emphasises its exclusivity and time-sensitive nature, offering unprecedented access to the company’s top leadership before rapid growth makes such interactions impractical.
While most insurers route customers through toll-free numbers, chatbots, or agents focused on meeting sales targets, Inka Insurance is redefining customer service by ensuring that policy queries are addressed by a true expert. The campaign reflects the company’s belief that insurance questions deserve personalised, knowledgeable answers, not scripted responses.
“Your insurance is personal, and so should be your insurance advice,” said Inka Insurance founder Vaibhav Kathju. “I’ve personally helped MNC leaders and startup founders identify gaps in their policies, and I want to extend that same level of attention to every customer.”
The initiative aims to simplify an often complex process by having the CEO personally assist customers in identifying missing elements in their policies, providing jargon-free explanations, and offering clear, unbiased advice without any sales pressure. Currently gaining rapid traction on Instagram and X (formerly Twitter), the campaign stands out as a rare opportunity for customers to engage directly with Inka’s top leadership, fostering trust, transparency, and confidence in their insurance decisions.
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