Nilay S exits Upstox after five-year marketing stint

MUMBAI: Nilay S has wrapped up his near five-year run at online brokerage Upstox, where he rose to director of marketing.

Joining in 2020, Nilay helped shape the firm’s brand and product marketing strategy, spearheaded marquee campaigns across the IPL and World Cup, and built initiatives such as UpLearn and UpNews. He led a 25-strong team, directly managing seven functional leaders, and drove growth across SEO, ASO and newer platforms.

Earlier, Nilay spent nearly two years at Bytedance in senior marketing roles, handling go-to-market strategy for TikTok India. His résumé also spans stints at WPP’s Maxus Global, Accenture and TBWA.

A graduate of Gujarat University with a later product management programme at Duke, Nilay signalled that he is “excited about what lies ahead” as he moves on from Upstox.