MUMBAI: Because let’s face it kids don’t care if the pancake looks like a Michelin star creation. They just want it fluffy, tasty, and on their plate fast. Slurrp Farm, India’s leading millet-based kids’ food brand, has cooked up a new campaign titled “Real Food. Really Easy.”, and it’s flipping the script on mealtime expectations. At the heart of the campaign lies a refreshing truth: children chase joy, not picture-perfect plating. The hero film captures lived-in moments wobbly pancakes, flour-dusted kitchens, families laughing together all underscoring the message that wholesome food made from clean ingredients, with minimal prep, is what actually matters.
“An empty plate is every mother’s dream,” said Slurrp Farm co-founder Meghana Narayan, adding that Slurrp Farm was built so that “yummy, junk-free food becomes an easy choice every day.” Fellow co-founder Shauravi Malik echoed that ethos, stressing the brand’s focus on real ingredients, quick prep, and meals kids reach for again and again.
Wholsum Foods chief marketing officer Ankit Kapoor (parent of Slurrp Farm and Mille), summed it up with a smile: “Food that’s eaten, not picture-perfect.”
The campaign, conceptualised in-house at Wholsum Foods by creative director Vaani Arora, directed by Angshuman Ghosh and produced by Paper Planes, will roll out across digital and social platforms. Always-on storytelling will showcase kid-approved, quick-to-fix meals that balance nutrition with flavour.
Since its launch, Slurrp Farm has become a pioneer in making millets mainstream, offering products that make parents’ lives easier while keeping children happily fed. With this reset, it’s positioning itself not just as a food brand, but as an honest voice in India’s crowded packaged food industry, one that dares to say mealtime joy beats Instagram perfection every time.
After all, in a world of spotless plating and polished reels, Slurrp Farm is proudly serving up the beauty of an empty plate and a full heart.
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