MUMBAI: Diageo India has named Aanandita Datta as its new vice president, marketing and category head. She moves from Pizza Hut, where she was chief marketing officer for India and the subcontinent, and before that spent nearly a decade at Unilever.
A marketing veteran with 19 years of experience, Datta has worked across categories from oral care and foods to beverages. She launched and scaled brands such as Sensodyne and Lipton, built new categories like green tea and sensitive oral care, and led Horlicks’ major relaunch in 2010. At Pizza Hut, she drove campaigns to court young consumers and make the brand part of “young India’s daily life”.
Datta described herself as a “storyteller with a curious mind”, saying her purpose lay in “exploring the unknown and inspiring others to do the same”. She has previously managed portfolios worth over €1.3bn, partnered with the UN and Indian government on sustainability projects, and steered both disruptive innovation and mature-brand growth.
At Diageo, she takes charge of marketing strategy and category development in one of India’s most competitive consumer markets.
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