MUMBAI: Smart Bazaar has teamed up with McCann Worldgroup India to roll out a fresh brand campaign that captures a cultural shift sweeping through Indian homes, the move from ‘making do’ to ‘living well’.
The films spotlight how everyday spaces such as kitchens, bathrooms, living rooms, are being reimagined with more intention, reflecting dignity, pride and a desire for quality. At the centre of this change are women, the everyday architects of aspiration, turning homes into reflections of both dreams and needs.
“This is not just about retail, it’s about enabling aspiration,” said Reliance Retail, CMO, Surabhi Sen. “Consumers today want both savings and quality, and Smart Bazaar bridges that gap, turning everyday upgrades into everyday reality.”
McCann Worldgroup’s CEO and CCO Prasoon Joshi added, “India is at a cultural inflection point. Living well is no longer a luxury, it’s dignity and joy. With Smart Bazaar, we tapped into a truth quietly redefining daily life.”
The campaign, featuring films like Masterchef, Twinning, Twins and Shepreneur, positions Smart Bazaar not merely as a store but as a cultural enabler, making quality living accessible to all.
Leave a Reply