MUMBAI: When devotion meets delivery, even an Aarti can arrive in ten minutes. Flipkart Minutes, the quick commerce arm of Flipkart, struck a festive note this Ganesh Chaturthi with a digital-first campaign that blended tradition, rhythm, and rapid service. The centrepiece was a film created with FCB Kinnect, where the Ganesh Aarti was reimagined without lyrics replaced instead by the everyday symphony of claps, utensil taps, and beats. The creative twist showed how simple, familiar sounds can evoke connection and devotion, even outside a temple setting.
But Flipkart didn’t just stop at the screen. Between 27 August and 6 September, the platform offered 10-minute prasad delivery from Siddhivinayak temple in Mumbai and Shrimant Dagdusheth temple in Pune, available at a nominal cost alongside regular orders. Devotees also found rapid mobile charging stations set up in high-footfall areas to keep the celebrations powered through long processions and pandal visits.
Adding a playful touch, complimentary manjiras traditional percussion instruments were tucked into select orders in Mumbai on the festival’s first day, echoing the campaign’s musical theme. By weaving together prasad, percussion, and practical convenience, Flipkart Minutes positioned itself as more than just a service, it became a seamless part of the celebration.
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