MUMBAI: Credit just got a shopfront makeover. Paisabazaar, India’s largest credit marketplace and free credit score platform, has stepped off the screen and onto the street with the launch of its first-ever retail store in Gurugram. This brick-and-mortar debut marks the fintech’s bold push to blend face-to-face financial advice with its tech-driven backbone.
Over the next few weeks, the lender will expand with two more stores in Delhi and Noida before rolling out an ambitious 100 outlets across Mumbai, Delhi/NCR, Bengaluru, Chennai, Hyderabad and other metros. These hubs won’t just sell loans but will serve as financial pitstops for every kind of borrower from first-time credit seekers to small business owners offering guidance on personal loans, home loans, business loans and credit cards. For those less comfortable navigating apps, Paisabazaar’s physical presence promises hand-holding, personalised solutions and a friendlier gateway into the world of credit.
“The retail store is a new business model for us, one that combines the comfort of a physical interaction and a technology-led seamless experience,” said Paisabazaar CEO Santosh Agarwal. “Our physical presence will help us both scale our business and deepen consumer trust.” The initiative aligns with the fintech’s larger goal of bridging the digital–physical divide and building a hybrid model that caters to millions of Indians who want the reassurance of a handshake alongside a loan approval. In a country where credit literacy still has miles to go, Paisabazaar’s retail foray may well prove to be credit where it’s due.
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