MUMBAI: BSNL is turning up the volume on entertainment. After January’s free BiTV rollout drew in massive traffic and fuelled a surge in demand for premium content, the state-run telco has now unveiled its Premium Content Packs, bringing OTTplay-powered streaming and 300 plus live TV channels straight to mobile users. The new packs, accessible via the BSNL Self Care App, Gpay, Phonepe and more, promise an all-in-one destination for films, shows, sports, news and regional gems. Robert J Ravi, chairman and managing director, BSNL, called it an “unmatched entertainment destination,” adding that the offering blends connectivity with curated OTT content.
For BSNL director Sandeep Govil the move is as much about convenience as it is about content: “From flexible payment options to seamless access, we’ve made sure even the remotest corner of India can enjoy world-class content without barriers.”
OTTplay’s co-founder and CEO Avinash Mudaliar, highlighted the scale of the collaboration, noting that with BSNL’s reach across Tier 2 and Tier 3 markets, millions of new viewers will gain access to premium streaming. “Together, we are not only offering great content but also bridging the digital divide,” he said.
With 300 plus live channels, dozens of leading OTT platforms, and AI-powered content discovery, BSNL’s packs are designed to compete with the biggest players in streaming. If BiTV was the starter, this new chapter is the full-course binge.
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