playR suits up as UP Yoddhas’ kit and merch partner for PKL season 12

MUMBAI: The UP Yoddhas are stepping onto the kabaddi mat this season with fresh fire in their kits, thanks to premium sportswear brand playR, which has been named the official kitting and merchandise partner for season 12 of the Pro Kabaddi League.

The new kits, revealed under the theme “Passion in every thread, elegance in every colour” promise to fuse resilience and pride with athlete-driven design and cutting-edge fabric technology. Designed for agility, comfort, and durability, the gear aims to keep players looking sharp while surviving the sport’s grit and grind.

For playR, the tie-up is more than stitching uniforms. “Our partnership with the UP Yoddhas goes beyond designing kits, it is about capturing the team’s resilience, energy, and pride,” said iCOREts, founder of playR and director, Ravi Kukreja. “We are eager to see the Yoddhas showcase their spirit on the mat in kits that combine passion, strength, and elegance.”

Led by a powerful mix of raiders and defenders including Surender Gill, Guman Singh, Dong Geon Lee, Sumit, Ashu Singh, and Mohammadreza Kaboudrahangi, the Yoddhas will debut their new look in the season opener against Telugu Titans on 30 August in Visakhapatnam.

The deal not only strengthens the Yoddhas’ commercial roster but also cements playR’s reputation as one of India’s fastest-growing sportswear brands: balancing performance, fashion, and function for athletes and fans alike.
 

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