MUMBAI: Shopping just got a supercharged upgrade. Flash.co has unveiled Flash AI, a first-of-its-kind AI Shopping Assistant designed to make buying easier, smarter and cheaper for over 1 billion ecommerce shoppers worldwide. Launched across 100 plus countries, the tool promises to cut through the online clutter and help users make faster, better-informed decisions.
The Bengaluru-headquartered startup, founded by ex-Flipkart SVP Ranjith Boyanapalli and backed by Blume Ventures, Global Founders Capital and Peer Capital, introduces a clever twist simply add flash.co/ before any product URL, and Flash AI instantly generates an AI-enhanced product page. Shoppers are served an AI summary compiled from sources like Youtube, Reddit and expert blogs, while real-time price comparisons across multiple online stores ensure no one overpays.
“With Flash AI, we aim to craft a commerce intelligence layer that helps shoppers make better, faster decisions,” said Flash.co founder & CEO Ranjith Boyanapalli. “Built on insights from over 2 billion anonymised data points, Flash AI will lead the global shift into AI-driven commerce, setting a new standard for the industry.”
The launch comes at a time when global ecommerce is set to cross 7 trillion dollars, with 30 million plus stores and tens of billions of SKUs vying for attention. With 78 per cent of shoppers admitting to feeling overwhelmed by too many choices, Flash AI’s pitch is timely: clear, authentic insights and the best price in seconds.
Beyond discovery and comparison, the platform also helps shoppers track orders, refunds, warranties and spending. Available via the Flash website, WhatsApp and mobile app, Flash AI is betting that when it comes to ecommerce, intelligence pays literally.
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