MUMBAI: When the dhaak rolls, the shiuli blooms, and Kolkata’s skyline glitters with pandals, you know Durga Pujo has arrived. But this year, Pantaloons wants the celebration to be as much about your arrival as Maa Durga’s. The fashion retailer has launched its heartwarming new campaign, Hok Tomar Agomon (Celebrate Your Arrival), turning the festive lens from collective joy to individual expression. Inspired by the iconic “Maa asche” call, the campaign captures how Pujo is not only about welcoming the Goddess but also about embracing one’s own journey with style, flair, and a fresh start.
“Durga Pujo is a festival of joy, belonging, and new beginnings,” said Pantaloons and Style Up CEO Sangeeta Tanwani. “With Hok Tomar Agomon, we wanted to capture that spirit of arrival not just of Maa Durga, but of every individual stepping into the season with confidence and style.”
Conceptualised with Talented, the campaign infuses nostalgia with modern flair. From kaash phool and joba blossoms to bamboo scaffoldings and boats symbols of Maa’s arrival Pantaloons’ visuals are paired with Indo-Western silhouettes, contemporary accessories, and a flair designed to spark that unmistakable IYKYK feeling among Bengalis.
The festive collection features vibrant designs and easy-to-wear pieces curated for every mood of Pujo from pandal-hopping and adda sessions to family feasts. It promises memorable festive moments for a new generation, while staying rooted in cultural traditions.
With a high-impact media rollout spanning television, digital, outdoor, and in-store activations across West Bengal and beyond, the brand aims to bring its campaign to life wherever Pujo is celebrated.
This year, Pantaloons isn’t just dressing up Pujo. It’s inviting every individual to celebrate their own arrival with confidence, individuality, and style. Hok Tomar Agomon.
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