MUMBAI: When beauty meets numbers, the results can be dazzling. Insight Cosmetics, one of India’s fastest-growing homegrown makeup brands, has struck a glamorous milestone crossing 400,000 followers on Instagram and is celebrating it in style with the tagline, “Big Milestone, Bigger Savings.”
To thank its ever-growing beauty tribe, the brand is rolling out an exclusive 20 per cent sitewide discount, just in time for the festive season. But that’s not all, Insight is also unveiling a brand-new product line packed with multiuse formulas that blend skincare benefits with makeup innovation. The idea: to offer modern consumers the best of both worlds quality and affordability in every swipe, dab, or blend.
“Reaching 400K followers is not just a number, it is a testament to the trust, love, and loyalty of our community,” said Insight Cosmetics sales & marketing Mihir Jain. “Our promise remains the same: high-quality, cruelty-free, and trend-forward cosmetics that are accessible to all. With festive launches and exclusive offers, we aim to add sparkle to our customers’ celebrations.”
Insight’s journey has been built on products that balance bold statement pieces like long-stay lipsticks with everyday essentials that meet India’s diverse beauty needs. Its community-driven growth mirrors a larger trend: makeup enthusiasts seeking affordable, cruelty-free products that don’t compromise on style.
The 400K milestone cements Insight’s place as a go-to choice for beauty lovers scrolling and shopping across the country. And with discounts, new launches, and a little festive glitter, the brand is ensuring that celebrations look as radiant as they feel.

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