MUMBAI: Bedtime stories just got a sugar rush. ITC Candyman, the confectionery brand known for its vibrant flavours and cheeky charm, has launched a new initiative ‘once upon a time by Candyman’ that turns children into the heroes of their very own storybooks.
In a world where digital distractions often steal reading time, the brand is reimagining storytelling as a personalised, interactive experience for families. Parents can now log onto the Candymanclub website, pick from a range of whimsical tales, and with just a few clicks seamlessly weave their child’s name and photograph into the storyline. The result? A printed or digital book where the child doesn’t just read the adventure, they live it.
The stories, brimming with mischief, magic, and epic little quests, are designed to keep young readers engaged on every page. The idea is simple but powerful: instead of watching others play the hero, children see themselves centre stage.
“With Once Upon a Time by Candyman, our goal is to spark kids’ imagination and make reading a delightful family ritual,” said ITC Limited vice president and head of marketing for chocolates, coffee and confectionery, foods division Anuj Bansal. “When children see themselves as the heroes of their own adventures, it builds confidence, joy, and memories that last.”
The platform is secure, easy-to-use, and family-friendly, blending creativity with digital innovation. Parents can personalise multiple stories, creating keepsakes that combine entertainment with bonding.
For Candyman, a brand rooted in fun and flavour, this initiative is more than playful mischief, it’s about making reading irresistible in the swipe-and-scroll age. By giving children the spotlight in their own tales, the brand is not just sweetening storytime but fostering a love of storytelling that could last well beyond childhood.
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