MUMBAI: This Diwali, JBL is giving festive advertising a new sound. The premium audio brand has joined hands with advertising technology leader VDO.AI and Havas Media India to launch an interactive connected TV campaign for its latest wireless earbuds, JBL live beam 3.
Timed to the Diwali shopping rush, the campaign blends discovery with purchase in a single screen experience. At its heart is VDO.AI’s ad suite, featuring a scannable QR Code wrapper that let’s viewers shift seamlessly from watching to buying. A quick scan unlocks the JBL live beam 3 product page, turning the television into both showcase and store. The campaign will reach households in Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, Cochin and other fast-growing cities.VDO.AI
“At JBL, innovation has always been at the core of our brand. With the JBL live beam 3 earbuds, we’re turning sound into a truly immersive experience,” said Harman India consumer audio, head of digital marketing, Akhil Sethi. “This festive season we’re reimagining how product campaigns come alive on CTV. Partnering with Havas Media India and VDO.AI we are transforming awareness into interaction and curiosity into action.”
VDO.AI, ceo and co-founder, Amitt Sharma added, “With JBL, we saw an opportunity to take a premium brand and give it an equally premium advertising journey. Our CTV technology makes video interactive, ensuring viewers don’t just watch JBL’s product but engage with it. This is the future of advertising.”
Havas Media India, chief digital officer, Rohan Chincholi said, “CTV is fast emerging as the new prime time. With JBL and VDO.AI, we have created a festive campaign that brings creativity, technology and storytelling together for maximum impact.”
The campaign is now live across premium CTV environments, creating a festive push in the run-up to Diwali and setting a new benchmark for connected brand experiences.
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