MUMBAI: When it comes to news on the ’gram, Aaj Tak isn’t just scrolling, it’s ruling. The Hindi news giant has clinched a staggering 51 per cent share of Instagram actions in August 2025, according to the latest Comscore Social report, making it the undisputed champion of digital engagement.
The numbers tell the story. Aaj Tak racked up an eye-popping 110 million total actions on Instagram, dwarfing its nearest competitor News24, which managed 26.3 million (12.3 per cent share). The gulf only widens from there: ABP News clocked 21.5 million (10 per cent), The Lallantop 13.6 million (6.3 per cent), and NDTV India 12.4 million (5.8 per cent). The rest, from Zee News to Republic Bharat, trailed in single digits.
What’s driving this dominance? Aaj Tak’s digital-first playbook: snappy Reels, interactive storytelling, and a sharp grasp of Gen Z and millennial habits. The strategy doesn’t just deliver eyeballs; it’s delivering engagement that outstrips the combined total of all its rivals put together.
For brands, the implications are hard to miss. With half the Hindi news universe’s Instagram buzz flowing through its account, Aaj Tak offers a reach and resonance that no competitor can match.
The Comscore recognition cements what viewers and advertisers already know: Aaj Tak has successfully married editorial credibility with social-native flair. In an age where attention spans are measured in seconds, the channel has mastered the art of turning the scroll into a stop and then into a share.
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