Bonga Bonga toasts triple win, putting Indian liqueurs on global map

MUMBAI: Raise a glass! India’s first homegrown liqueur has gone global in style. ‘Bonga Bonga Mystery Liqueur’, the debut brand from Indobevs, has made history by becoming the first Indian liqueur to win accolades across three of the world’s most prestigious spirits competitions in the same year.

Launched in 2025, Bonga Bonga clinched silver at The Spirits Business Global Asian Masters, silver at the World Liqueur Awards, and bronze at the International Spirits Challenge. For a debutant label, that’s a hat-trick many established global players would envy.

These aren’t just any awards. The International Spirits Challenge, now in its 30th year, attracts thousands of entries from more than 70 countries, judged by distillers, bartenders and design experts. The World Liqueur Awards benchmark the very best against Europe’s legacy names, while the Asian Spirits Masters strips branding away to judge on taste alone.

“From day one, Bonga Bonga was imagined for the world,” said Indobevs, cmo,  Anupam Gurani. “We wanted something global, alive and true to Indobevs’ DNA of innovation. Winning across three of the industry’s most credible stages affirms that ambition and shows a readiness among drinkers to embrace brands that tell new stories.”

What makes Bonga Bonga different is its secret blend of over 40 botanicals: rosemary, thyme, lavender, cinnamon, ginger, honey and more, crafted into a layered, sharp profile. Served at –10 degree celsius as a pure shot, it’s not designed as a mixer but as a ritual: crisp, bracing and unapologetically bold. Each bottle comes with an infuser that lets drinkers add dried herbs to invent personal flavours, turning every pour into a canvas for creativity. Even the bottle itself is designed to live on: reused, repurposed and reimagined long after the last drop.

For Indobevs, best known for cult favourite Brocode, Bonga Bonga is a category-bender, refusing to fit neatly into the global spirits playbook. With futuristic design, playful irreverence and a focus on participation as much as taste, the brand positions itself as a “category of one.”