BENGALURU: Maheima Kapur has joined Kayura as chief marketing officer, adding heavyweight experience to the digital-first lifestyle brand’s leadership bench.
Kapur is a marketing and product specialist with nearly 20 years in consumer goods and start-ups. She founded culinary-tourism platform Talking Street, scaled interior-design player Design Cafe as vice-president of marketing and customer experience, and has advised a clutch of health-tech and B2B firms on go-to-market strategy, product design and digital communication.
Earlier, she drove innovation at Tata Global Beverages, relaunched Lifebuoy Hand Wash at Unilever with a 250 per cent growth spurt, and shaped Britannia’s dairy portfolio. Recent projects include Manam, a mental-wellness programme for Manipal Academy of Higher Education students, and digital-transformation mandates for Nutriwiz, Vectura Fertin Pharma and The Media Ant.
At Kayura, Kapur will steer brand strategy, product marketing and growth, sharpening the company’s push to become a pan-India lifestyle name.
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