BUSAN: India unveiled the Waves Bazaar – Bharat Pavilion at the Asian Contents & Film Market, held alongside the Busan International Film Festival, to pitch its fast-growing media and entertainment sector to global buyers and partners.
Set up by the ministry of information and broadcasting with the Indian embassy in Seoul, the pavilion will run until 23 September, promoting co-productions and partnerships across film, television, gaming and emerging creative technologies.
The launch drew industry figures including Kang Sungkyu of the Busan Film Commission, Agnieszka Moody of the British Film Institute and Ferdinando Gueli of the Italian Trade Agency. Indian filmmakers Arfi Lamba, Pradip Kurbah and Tannishtha Chatterjee joined officials Prithul Kumar, joint secretary at the ministry, and Nishi Kant Singh, chargé d’affaires at the embassy.
Speakers highlighted India’s rising weight in the global content economy and the pavilion’s role as a bridge for collaboration. The space hosts screenings, B2B meetings and showcases in animation, VFX, gaming and immersive storytelling, underscoring New Delhi’s ambition to position India as a global content hub.
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