MUMBAI: Hammer, one of India’s fastest-growing lifestyle and smart audio brands, has announced actor and youth icon Rannvijay Singha as a strategic investor. The partnership marks a new chapter in Hammer’s journey to create lifestyle technology products that balance performance, portability, and style for the modern consumer.
Alongside this announcement, Hammer introduced an all-new range of products that includes smart speakers, power solutions, and headphones. The lineup reflects the company’s focus on innovation and style while catering to the needs of a fast-paced, mobile generation.
Speaking about the development, Hammer, founder and CEO, Rohit Nandwani said that Rannvijay’s investment not only strengthens the brand’s connect with India’s youth but also accelerates its mission of blending innovation, style, and accessibility in lifestyle technology. He added that the newly launched speakers, power devices, and headphones reinforce Hammer’s dedication to delivering uncompromising performance and convenience.
Sharing his excitement, Rannvijay Singha said that he has always been drawn to brands that resonate with young people and their lifestyle choices. He explained that Hammer’s commitment to advanced technology with stylish design made his investment decision effortless, and he looks forward to contributing to the company’s mission of creating products that are powerful, fashionable, and built for everyday use.
The new lineup features the Boom speaker, which offers a 30w output, dual passive radiators, RGB lighting, TWS support, and up to 30 hours of playtime, making it the ultimate party and travel companion. Complementing it is the Wave speaker, a lightweight, made-in-India device equipped with 10w RMS output, 52mm drivers, TWS pairing, Bluetooth v5.4, and multiple connectivity options for seamless listening.
In the power solutions segment, Hammer launched the MagSafe 10,000 mAh Power Bank, which supports magnetic wireless charging for both iPhone and Android devices. It comes with a smart digital battery indicator, triple charging modes, and up to 22.5W fast charging in a sleek design. The brand also unveiled the 36W GaN Fast Charger, which features dual USB-C ports, rapid 0–50% iPhone charging in just 30 minutes, and certified safety standards for greater reliability.
Expanding its lifestyle audio range, Hammer introduced the Vibe headphones with ENC, 40mm drivers, dual pairing, and 50 hours of playtime; the Vivid headphones with hi-res sound, up to 23dB ANC, and 70 hours of playtime; the Aura earbuds with 32dB ANC, 50-hour battery life, and low-latency gaming performance; and the Blaze gaming headphones with 50mm drivers and immersive RGB lighting.
With this new partnership and product portfolio, Hammer is strengthening its position as one of India’s top homegrown lifestyle technology brands, combining style, performance, and affordability to meet the evolving demands of today’s youth.
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