MUMBAI: Comfort has never been so well dressed. Jockey is taking innerwear to the next level with its new women’s collection under the Designed to disappear campaign.
Launched by Page Industries, the range uses advanced bonding technology to create bras and shapewear that fit like a second skin. From T-shirt and strapless bras to lounge and shaping styles, the collection promises invisible support, sleek lines, and all-day ease in a versatile neutral palette.
“This collection is for the modern woman who won’t compromise on either comfort or style,” said Jockey India CMO Nihal Rajan. “Bonding technology allows each piece to feel effortless, letting it disappear into the day as naturally as it fits.”
To make the experience more personal, Jockey is also rolling out an in-store “Size Check” fitting service, helping women find their perfect match in comfort and style.
Now available across Jockey exclusive brand stores, multi-brand outlets, and online, the launch is backed by a multi-platform campaign spanning digital, outdoor, and in-store media, ensuring seamless comfort makes a strong, and subtle, statement.
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